The GVFFC Flyshop

Your Fly Fishing Hub

We’re pleased to welcome all fly fishers to our Alexandra-based flyshop. Meticulously designed to foster an inviting atmosphere for fly fishing enthusiasts, our flyshop not only boasts breathtaking views of the undulating hills but is conveniently nestled on the town’s edge. We invite you to gather, socialise, and gear up for your next fly fishing expedition on the nearby rivers and streams.

Everything a Fly Fisher Needs Under One Roof

Our carefully curated selection caters to all your fly fishing needs. Whether you’re a novice or an experienced fly fisher, you’ll find quality and value in our product offerings:

Fly fishing essentials: rods, reels, lines, leaders/tippets, tools, vests, and landing nets.
Beginner-friendly combos for those just starting their fly fishing journey.
An expansive range of hand-tied flies, each crafted with years of experience fishing the Goulburn River and its tributaries.

More than Just a Shop: A Fly Fishing Community

At GVFFC, we believe in building and nurturing a community of fly fishers. Our shop doubles as a social nexus, where like-minded individuals can connect, share stories, and discuss their latest fishing exploits. Leveraging our expertise since 1994, our seasoned team is ready to assist you, ensuring you have the most current information for your next trip to the Goulburn valley.

Going the Extra Mile: Equipment Loan

Forgot your waders at home? Broke your rod while out on the river? Don’t let these setbacks put a damper on your fishing expedition. Our shop maintains a comprehensive collection of thigh waders and fly rod/reel combos for loan. This free service operates on a ‘replace if lost/broken’ basis, keeping you on the water and fishing no matter what.

For any queries or specific item orders, feel free to get in touch with us. We look forward to catching up with you on your visit to the region.

Tight Lines,
The GVFFC Team.

Google Rating

4.9

Goulburn Valley Fly Fishing Centre

Peter Thackray

01:32 10 Nov 18

Drift boating down the Goulburn is a great experience. I will do it again and I suggest you do it also.

Malcolm French

11:11 08 Nov 18

I have been fly fishing for trout in the south Island of New Zealand for a few years now with the GVFFC boys. These are true professionals and totally committed to ensure that all anglers get the most out of the weeks fishing trip. All l have to do is get to queenstown. All transport, accommodation, food, guiding and flies are provided. I am booked for a week in 2019 and cannot wait. If you are looking for a great weeks fly fishing pristine new zealand rivers and stalking large trout these are the blokes to contact. Mal F

andrew mcdonald

06:09 08 Nov 18

The GVFFC team work tirelessly to give you an awesome fishing experience. They are super-expert and great guys too! Can’t wait for the next driftboat trip....

Tim Hutchins

12:07 07 Nov 18

Absolutely great experience doing the one day learn to fly fish course. Anthony taught us to cast in the morning, salvaged lunch when I messed things up, and got us both to catch fish on dry flies on our first time fly fishing. I would recommend this to anyone wanting to learn to fly fish. The instructor knew the river like the back of his hand, had access to all the properties and seemed to know the fish on a first name basis. Thanks for the great day on the river. I hope to come back and learn more after Christmas. PS- Seeing platypus in the wild was a real bonus 👍

notsofatmike1

09:10 12 Sep 18

Been a regular client with Ant and the crew for years now. There really isn't much they don't know about fly fishing. They go out of their way above and beyond every time to make sure each drift is rewarding and unique. Hopefully I will be regular for years to come. Thanks.

Stewart Pritchard

23:40 28 Mar 18

Great service and hard working team to get good results for there client's

ben king

23:19 28 Feb 18

drift fishing on the G with antony is one of the finest fishing experiences i've had. antony will not only put you onto fish but improve your fish craft and insect knowledge in one session. you will be a better fisherman/woman after this tranquil, informative and exhilerating experience. antony and his team care deeply about the river and are not looking to exploit it's fishing - rather to preserve it. i wish i could say the same about all guiding operations. thanks again antony - looking forward to the next one.

Derek Thurgood

12:21 26 Feb 18

Spent an evening in a drift boat on the Goulburn. My first time drifting.....absolutely fantastic, a great way to see the river😀 Great company (thanks Anthony!) and 2 nice fish to hand.

Glenn Craig

22:01 12 Jan 18

Great advice and flies for the local area. Drift boats fantastic.

Timothy Nash

00:13 07 Nov 17

The guys at GVFFC are simply the best when it comes to fly fishing and guiding the Goulburn, Rubicon, Steavenson and other rivers in the area - nobody else comes close. I was lucky enough to have a day of guiding on the Goulburn recently, and their knowledge of the river is nothing short of incredible. I consider myself a fairly experienced fly fisher, but the level of advice and expertise they were able to offer was really eye opening. Everything from reading the water, to new tactics, to local knowledge of trout behaviour and which flies work best in which conditions - it's amazing just how much they can improve your fishing. To top it all off, they're great guys with a real passion for sustainable fishing. Do yourself a favour and book an experience with them - you won't regret it.

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Your Fly Fishing Hub

Everything a Fly Fisher Needs Under One Roof

More than Just a Shop: A Fly Fishing Community

Going the Extra Mile: Equipment Loan

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