About Us



Goulburn Valley Fly Fishing Centre was established in 1994 to meet the demands of a burgeoning Victorian fly-fishing community. Providing beginner lessons, guided fishing, and drift boat fishing to the fly fishers of Australia. Jump to the present day and we offer the most comprehensive array of services in the country including trips to Argentina, New Zealand, the United States and services to schools, colleges and corporate entities from right across the Australia.


GVFFC’s raison d’être is simple. To assist all fly fishers to achieve their goals. Whether that is to become the best angler you can be. Or to organise an international trip to some exotic destination. Our team of eight instructors are available 364 days a year and are always ready to help in any way we can.


Established in 1994. David Pickering and Geoff Hall started out in a small room adjacent to the Four Ways Café and Diner which David ran. Geoff was a retiring high school art teacher. Together they set out to provide a destination flyshop and guide service for visiting fly fishers. Starting out with a single inflatable raft, they enjoyed immediate success and 12 months later it had grown to three rafts, with Anthony Boliancu joining the company in 1995 straight out of university.

In 1997 they purchased the property at 1270 Goulburn Valley Hwy, Thornton and put up a tin shed that would operate as their base and shop for the next five years. During this time they extended their services to include international trips, as well as bringing on several part time staff.

In September 2002, they opened their new centre, a beautiful mud brick building set on 17 acres of lakes and waterways. This was to be their base for the next sixteen years during which time they took on more staff and drift boats; and took people on hundreds of international trips including British Columbia, Canada. Los Roques, Venezuela. Patagonia, Argentina. Montana, USA. South Island, New Zealand.

In May 2018 they sold this property and Anthony became the sole director with David and Geoff withdrawing from the business. The business was then moved to Alexandra, where it operates from to this day.


  • Honesty
  • Integrity
  • Empathy


  • Beginner Workshops and Lessons
  • Guided Fishing
  • Streamcraft Lesssons
  • Drift Boating on the Goulburn River
  • Multiday Snowy Mountains
  • Multiday Goulburn River Trips
  • Scenic / Platypus Drifts
  • South Island, New Zealand
  • Montana, USA
  • Patagonia, Argentina
  • Couples trip – Idaho USA

If you wish to speak with us you can reach us on 03 5773 2513 or 0418 995 611. We are available from 8am – 10pm every day of the year and we are more than happy to answer any questions you may have about our business or fly fishing in general.

Kind Regards and tight lines,
Anthony and the GVFFC team